TTtourconcept

TOUR CONCEPT® IRON SHAFT CLAIMS TOP TWO SPOTS AT
WGC-NEC INVITATIONAL.

Memphis, TN…True Temper’s revolutionary Tour Concept iron shaft is taking the PGA Tour by storm. This past weekend at Firestone it was in the bags of both the champion and runner-up claiming its third tour title since its introduction on golf’s biggest stage. The shaft is the first of its kind featuring a constant-weight, variable tip flexibility design. As is the case with the venerable Dynamic Gold®, the constant weight nature of the product means that each shaft in the set is identical in weight providing an unmatched level of consistency and feel throughout the bag.

The genius of the Tour Concept iron is found in its variable tip control design. The shafts are divided into three distinct categories – long irons (2-4), mid irons (5-7) and short irons (8-PW) – each featuring varying tip flexibility. Tour Concept’s state-of-the art design produces long irons that get in the air easily, mid irons that offer a moderate, piercing trajectory and short irons that feature a flat, controlled ball flight for optimal accuracy. In addition to its unique playing characteristics, the shaft features a cutting-edge, glare-reducing coating unlike anything available in the steel shaft category today.

“The PGA Tour is the ultimate proving ground for new products,” states Chad Hall, Director of Marketing and Tour. “The fact that the shaft has won multiple titles and continues to gain more and more interest on a weekly basis validates the fact that we have a real winner in Tour Concept. He continues, “Our original plans were to let this product remain a ‘tour only’ shaft for the foreseeable future, but in light of its continued success coupled with increased consumer interest, we must evaluate how it fits into our overall product marketing plans and determine the most appropriate timing for a full introduction.”

Tour Concept is currently being used by over a dozen PGA and Nationwide tour professionals. For more product information, please call 800.355.8783. True Temper Sports is the leading manufacturer of golf shafts in the world and is consistently the number one shaft on all professional tours globally. The Company markets a complete line of shafts under the True Temper and Grafalloy shaft brands, and sells these brands in over thirty countries throughout the world. True Temper Sports employs over 700 people in ten facilities located in the United States, Europe, Japan, China and Australia.

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2007

6/5/07 - Tour Concept Claims the Boeing Championship at Sandestin on Champions Tour

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4/30/07 - Epic on the Rise --- Prolaunch Red Dominatess

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3/13/07 - Grafalloy Wins Third Straight on PGA Tour